Business and Organisational Purpose

Culture Shock unleashes the power of organisational purpose to transform productivity and profitability for clients. We work with companies like yours to excavate true business purpose. And then we help to fully activate and embed that purpose throughout your organisation.

What is the Purpose of Business?

We think of it this way: While mission and vision may change over time, your company’s purpose will not. Your organisational purpose is timeless. Purpose is a company’s reason for being, beyond what it does, makes, or sells.

Mission: What do we do?
Vision: Where are we going?
Purpose: Why do we exist?

Our Approach to Business Purpose

HOLISTIC

We provide a holistic, end-to-end offering on business and organisational purpose.

IMPLEMENTATION

Our expertise helps you to not only articulate but also implement your purpose and ensure that you realise its value for your people and profits.

Our methodology harnesses the power of purpose to transform organisations, and our revolutionary frameworks help you embed purpose into your company’s leadership, marketing, and innovation. We start the journey by identifying and prioritising where you can put purpose into action every day; we complete it by measuring the impact of that lived purpose across your organisation.

PERSPECTIVE

Our approach includes a unique advantage: a proprietary network of consultants who help you examine your company in new ways. These external subject matter experts, drawn from divergent fields, include world-class business leaders and academics. They play a critical role in helping you uncover insights that inform the need you fulfill in PNG.

Many of our clients seek to define their business purpose to gain organisational clarity, alignment, and meaning at a critical moment in their development. Some are navigating large-scale business transformation. Others are facing, or are in the midst of, changes in leadership. Still others are at an inflection point in their organisation’s trajectory, seeking to turn around or accelerate their business.

To help you find your organisational purpose, we look beyond what you make or sell. We unearth human insights that get to the core of what you bring to the world. And we open the aperture so that you view your business and opportunities through a much wider lens.

Purpose must then be activated and embedded across the organisation—in people and culture, strategy and operations, and branding and communications. Only after implementing purpose throughout your entire organisation will your company realise the full impact on its performance.

How We Help You Excavate and Live Your Business Purpose

Discover. We start by excavating and uncovering the truth about your organisation. We interview your people, rigorously research your existing messaging, and conduct surveys to better define and articulate the authentic strengths of your company. We then take an external view, bringing in luminaries to help us uncover the need in the world that your organisation is uniquely positioned to fulfill.
Articulate. Drawing on the insights from our luminary network, as well as the organisational insights gathered through our rigorous fact-finding and analysis, we help derive your timeless purpose. We craft a memorable, authentic, and inspiring purpose statement and story.
Activate. Next, we look to your leadership team to begin seeding your purpose throughout the organisation. We partner with your leaders to help them find ways to live your organisational purpose more fully.
Embed. As soon as leaders start embodying and championing purpose, it’s time to transform the entire organisation’s culture, strategy, and branding through a purpose-driven lens. Purpose is implemented by fully integrating it into ways of working, enabling employees to become more emotionally connected and to feel a deeper sense of meaning in their work.